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ZeroIn has been serving the Corte Madera area since 2008, providing IT Support such as technical helpdesk support, computer support and consulting to small and medium-sized businesses.

A Look at Business Computing Costs: Cloud vs. On Premise

Profitability is less the measure of being able to turn a profit, and more the measure of how much profit you can make. For the successful small business, the integration of technology can dictate what kind of annual margins you are looking at. For the new company, however, it can be something even more critical: the difference between setting a course for success, or wallowing in failure. Today we analyze the cost difference between hosting your IT in-house, or choosing to host it in the cloud. For this experiment, we’re going to assume that we are starting from scratch. The optimism and cautious excitement that goes into starting a new

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Knowing, and Planning For, Your Organization’s Compliance Burden

Despite what detractors say, regulations are in place for good reason. They typically protect individuals from organizational malfeasance. Many of these regulations are actual laws passed by a governing body and cover the entire spectrum of the issue, not just the data involved. The ones that have data protection regulations written into them mostly deal with the handling and protection of sensitive information. For organizations that work in industries covered by these regulations there are very visible costs that go into compliance. Today, we look at the costs incurred by these organizations as a result of these regulations, and how to ascertain how they affect your business. Today’s world is

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4 Ways a Managed Service Provider Can Help Your Business

How much does your business rely on technology to keep your organization running forward? As business technology becomes more complex, it’s becoming increasingly popular for organizations to have their own internal IT departments to manage and maintain it. Yet, small businesses don’t often have the necessary funds for such a feat. How can your company afford quality IT service? You can start by pursuing managed IT solutions from a managed service provider. Unlike break-fix IT solutions, which depend on your technology breaking down, managed IT solutions aim to keep your technology in proper working order, as well as take action to proactively treat issues before they become long-term problems. Here

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When it Comes to Security, Two Factors are Better Than One

The password isn’t nearly as secure as it used to be. Hackers have begun to take advantage of extremely powerful solutions designed to brute force their way into accounts by using software to rapidly guessing thousands of passwords per second, making it extraordinarily difficult to prepare yourself for them. What’s the best way to guarantee that passwords aren’t going to be the downfall of your company? A great start is by taking a close look at password best practices and two-factor authentication. To get started, let’s review the best practices for creating a password. The best practices for creating a password include the following: Use complex passwords: Your passwords should

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How to Avoid Becoming the Next Data Security Cautionary Tale

Data security isn’t a matter to be taken lightly, as too many businesses have found out the hard way. Unfortunately, there are far too many simple ways to correct common security issues – enough that it’s foolish not to do so. We’ll review a few ways to fix security issues, after discussing one of, if not the, most egregious security failings in modern history. The Equifax Problem Sometime between May and July of 2017, the credit-reporting giant Equifax suffered a massive data breach that, as of this writing, exposed 148.1 million records containing the personally identifiable information of their customers. In other words, this breach exposed the data of almost

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Is Your Cloud Solution Actually a Money Pit?

The cloud has proven to be an extremely useful tool for the modern business. Not only does it provide anywhere-anytime access to applications, processing, storage, et al; it also delivers those products as a service, allowing you to budget for recurring costs rather than major upfront ones. This provides your organization with functional, supported, and secure computing environments that eliminate a lot of the support costs that traditional computing environments require. It sounds like a perfect scenario for small and large businesses alike, but things aren’t always what they seem, as a lot of cloud users have found that they have incurred several hidden costs by using cloud platforms. Today,

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Why (and How) SMBs Should Strategically Adopt Technology

There is no question that a small business can benefit from technology, as has been proven time and time again. However, an issue can arise if a business bites off more than it can chew, so to speak, and ultimately creates a spike in costs. A responsible business owner will resist this temptation and prioritize the solutions they need over the ones they want – building profitability and generating capital needed to make other improvements. In this blog, we’ll examine some of the implementations that can deliver a good return on investment to a small business. Managed IT Services For the small or medium-sized business seeking maximum value for their

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VoIP Can Be a Game Changer

Traditionally, the business telephone system is one of the most expensive operational costs, especially if you take into account a business’ expanding mobility. Today, there is an option that changes the way that businesses look at their phone platform. That option is VoIP, or Voice over Internet Protocol. Today we’ll tell you a little bit about VoIP and tell you how it can drastically improve your business’ communication. So, What is this VoIP? Despite sounding like a word used in a 1960s Batman TV show when the Caped Crusader and Robin were taking down Egghead or the Joker, 2020s VoIP just takes down the large communications costs that businesses have.

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How Your Business Could Take Advantage of Cloud Services

As businesses have been allowed access to more advanced tools, the cloud and its capabilities have been shown to be among the most useful to operations. Let’s examine some practical applications of the cloud to see why this is. Defining Cloud Deployments For our examination, businesses have the option to use three different cloud deployments: Private Cloud — Space in a cloud infrastructure is owned and utilized by a single business. Public Cloud — Space in a shared cloud infrastructure is utilized by multiple businesses and users. Hybrid Cloud — Space is utilized in both a public cloud environment and in a business’ privately-owned cloud space. Regardless of the type

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How VoIP Can Save Your Business Money

It isn’t exactly a secret that small and medium-sized businesses appreciate any opportunity to reduce the amount of money they have to spend to successfully operate. One means that businesses of all sizes have used to do so has been VoIP (Voice over Internet Protocol) telephony. Here, we’ll explore just how VoIP solutions are friendlier to a business’ budget. First, it may be helpful to briefly review what VoIP is, exactly. Understanding Voice over Internet Protocol Originally, the telephone worked by taking the sound of a voice and converting it into electronic waves, which were then sent to the recipient and converted back into sound. Nowadays, digital phone systems translate

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